Conversion
Continuously Test & Optimize for Growth
It’s likely that you already have measurable goals for traffic and conversion with proper analytics tracking in place. You know your target audience and may have even defined buyer personas to provide greater focus to your site promotion efforts. But how much testing and optimization do you perform on a repeatable basis to boost conversions?
“You’re already spending money to drive traffic to your site. But then what? For every $92 marketers spend to drive traffic to their website, only $1 is spent on optimizing the experience visitors see when they arrive.” Source: Optimizely
Having a scientific, evidence-based approach to converting site visitors into leads or sales is at the heart of conversion rate optimization. Your site visitors need to find relevant information easily and quickly, regardless of whether they come from inbound organic efforts or paid digital acquisition campaigns. Evaluating the usability of your site is key, analyzing everything from navigation to search to online forms, button shape, color and size.
As Marketing Sherpa reports, 74% of conversion rate optimization programs boost sales. Our experts can design and implement a conversion optimization program for your site with strategic planning and best-of-breed technology solutions. What differentiates us is not the fact that we can help you test and optimize your site…it’s about extracting and reporting meaningful insights that make your marketing efforts run more efficiently and consistently over time.
Comprehensive Solution: Our four pillars of Site Optimization are: 1) Speed 2) Usability 3) Traffic 4) Conversion
Your Risk: In the absence of testing and conversion optimization, by not knowing of barriers lowering your conversion rate, your business is losing growth opportunities and potentially creating negative cross-platform experiences.
Our Offering: We’ll turn your site Conversion weaknesses into strengths with a scientific approach to proving ROI.
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Conversion Strategy
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Increasing Leads / Sales
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Cross-Platform Testing
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Conversion optimization should be comprehensively applied to your site, bringing forth a disciplined, evidence-based approach to helping you evaluate wins & losses across a wide mix of marketing activities.
“4 out of every 5 marketers say that their company website isn’t operating at full potential.” Source: Demandbase
In our initial Conversion assessment, we’ll expose the areas of greatest opportunity and make strategic recommendations for testing and how to implement a conversion rate optimization program.
Whether you have a services-based company with a pressing need to increase lead generation volume or if you have a large e-commerce site and need to test and optimize your purchase funnels, we can help.
It all starts with an assessment and creation of a digital roadmap which sets the stage for improvement and growth in leads and/or sales.
“3.8% is the average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices.” Source: Affiliate Window
The notion of testing and optimizing conversions across devices and platforms dovetails nicely with the Usability pillar of our Site Optimization methodology for assessments. We can plan experiments to go beyond a single device and also leverage personalization systems with search parameters, rules, geo-location, lead scores, and referrers to automatically categorize user behavior.
If you’re looking to spend your marketing dollars more efficiently and you’re philosophically committed to a data-driven approach, we should talk.
Our veteran consultants in all things site optimization are here to partner with you to deliver meaningful insights to fuel your business growth.