Traffic
Optimize Traffic Strategy & Execution for High ROI
Which sources drive the highest volume and quality of traffic to your site? More importantly, can you accurately measure your ROI from each marketing activity that you use to attract traffic? For most companies, it’s vying for growth and relevance in the digital age and while spending increases, a greater emphasis is placed on analyzing success. Website traffic is both an important indicator and driver of business growth.
“Digital marketing spend is forecasted to increase to 55% of total budgets by 2020.” Source: Web Strategies Inc.
As digital spend increases, the most substantial challenge facing marketing executives and business owners is how to wisely spend precious marketing dollars and prove where the rate of return is highest. In light of this fact, our experts bring a wealth of enterprise-level experience in traffic optimization, using data science and business intelligence to identify traffic opportunities and eliminate wasteful spend and lower quality traffic.
Comprehensive Solution: Our four pillars of Site Optimization are: 1) Speed 2) Usability 3) Website Traffic 4) Conversion
Your Risk: Without a clear traffic performance forecast based on expert analyses, by not knowing traffic source effectiveness or having ongoing optimization efforts, your business is failing to capitalize on growth opportunities.
Our Offering: Our experts can turn your site Website Traffic weaknesses into strengths and prove your traffic ROI.
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Targeting: Traffic Quality
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Volume: Traffic Quantity
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Intelligence: Traffic Insights
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Traffic optimization should be applied to every single marketing channel, whether it be inbound or outbound.
In our initial Traffic assessment, our team will not only analyze the strength of your domain for Search Engine Optimization (SEO) effectiveness but also account for the level and specificity of targeting in your overall paid acquisition methods.
Poor quality traffic is a waste. Let us analyze your current activities and make strategic recommendations for improvement and growth.
We adhere to S.M.A.R.T. (Specific – Measurable – Attainable – Relevant – Time-bound) goal setting principles in establishing your Traffic forecast.
Simply stating that your site needs more traffic is a starting point but nebulous and unclear on how success is to be defined and reported on.
When working with our team, we guarantee that your path to success will be clearly defined so that all key stakeholders are aligned and expectations are properly set. Your next monthly or quarterly review meeting will be a breeze when you partner with our expert consultants.
Our Traffic assessment involves thoughtful modeling based on your web analytics data, competitor analysis and market dynamics findings, in tandem with financial key performance indicators.
We know that your site needs to attract quality traffic and we also understand that your site needs higher traffic volume to grow. Our mission is to arm you with meaningful insights that help you meet and/or exceed all of your traffic targets.