Website Usability
Optimize for Usable Experiences & Positive ROI
How many visitors will give a product or service a second chance if their first experience was a bad one? It pays to design, test and thoughtfully optimizes each aspect of the user experience so that your customers are delighted with the website usability they enjoy.
“Usability optimization yields a return between $2 and $100 on every dollar invested. After all, what successful business person wouldn’t want to invest in a tool that at the very least generates a dollar of profit for every dollar you spent?” Source: The American Genius
Website Usability optimization should be applied to devices, screen size, and context of your users. In our initial Website Usability assessment, our team provides meaningful evidence and insights to ensure that your visitor goals are met. If your website is user-friendly, people will keep coming back. Following website usability best practices will also increase your conversion rates.
Comprehensive Solution: Our four pillars of Site Optimization are: 1) Speed 2) Website Usability 3) Traffic 4) Conversion
Your Risk: Without clearly defining, measuring, and continually optimizing all aspects of Website Usability, your website is potentially creating negative experiences, causing lost opportunities and diminished revenue.
Our Offering: Our experts can turn your site Website Usability weaknesses into strengths and prove out your ROI.
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Responsive Methodology
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Accessibility
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Understandable
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Robust
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Our approach covers 25 Mobile Design & Optimization principles based on extensive research and studies authorized by Google Inc.
Key areas include Homepage & Site Navigation, Site Search, Commerce & Conventions, Form Entry, and Usability & Form Factors
Mobile users tend to be very goal-oriented. They expect to be able to get what they need from a mobile site easily, immediately, and on their own terms.
Our assessment checks for compliance with the Web Content Accessibility Guidelines (WCAG).
It is developed through the W3C process in cooperation with individuals and organizations around the world, with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally.
We’ll do a deep-dive into how your content is displayed across various languages and measure how effective it is for machine readability in compliance with industry-backed standards such as schema.org.
Schema.org is a collaborative effort between the major search engines to provide a structured framework around which search engines can effectively determine the actual meaning of a page and its underlying content.
We adhere to the Robustness Principle:
Be conservative in what you do, be liberal in what you accept from others.
To create a positive experience, applications need a “human” face that’s liberal: empathetic, flexible, and tolerant of any number of actions the user might take. But for a system to be truly robust, its “machine” face must also take great care with the data it handles.
Our Usability assessment provides key indicators for promoting the development of an optimized system that embraces these radically different sets.